Wednesday, January 5, 2011

C-USA & Fox Sports Reach Broadcast Agreement

C-USA and Fox Sports have reached a new multi-year agreement for national television rights beginning with the 2011 football season through the 2015-16 athletic year.

The agreement calls for 20 regular season football games, the C-USA football championship game, and 10 regular season men’s basketball to be broadcast through Fox Sports Media Group every year.

C-USA's previous deal with ESPN only included 10 football games and 6 men's B-ball games. Fox will also be investing $7.6 million per year while ESPN's expiring contract only paid $3.6 million.

Fox broadcast many of its games through regional sports networks like, Fox Sports Houston, Fox Sports Southwest, and Sun Sports. This arrangement should be good for Marshall fans outside of Huntington. Direct TV carries all of Fox Sports regional networks. In a C-USA press release Marshall athletic director Mike Hamrick had this to say about the deal:

"You have to be pleased when your TV partner significantly increases the exposure (triples) and revenue (doubles) of your program," Hamrick said. "We have an outstanding overall multi-media agreement when you look at the Fox and CBS College Sports components as a whole."

For the full press release follow this link: http://conferenceusa.cstv.com/genrel/010511aac.html

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